Hi this is Mike Lipkin and I want to talk to you about a powerful technique called Earthing: How to Stay Unshakable and Inspire Others in the craziness.
This message is for every person who feels called to make a difference and to win by inspiring others in the middle of all this craziness.
Well, let me ask you this question: What if the very craziness that’s exhausting you right now is actually the greatest opportunity you’ll ever have to become the person who inspires others to win?
I call the technique that lets you do that Earthing: the power move that makes you unshakable in the chaos so you can become a source of strength for everyone watching you. Earthing is the practice of deliberately grounding your body, your breath, and your attention so excess stress can drain away and you can return to calm, clarity, and control in real time. When you’re earthed, you flip from reactivity to authority in seconds. You stabilize your mind and body under fire and you show up as the calmest, clearest person in the room—the person others look to and say, “If they can stand tall, so can I”. You don’t just survive the storm—you become the signal that helps others navigate it.
So if you want to inspire others through the craziness, here are the 6 moves you make.
First move: stop and breathe—for you, and for them. When the world is spinning faster than you can think, take a 60‑second full stop. Stop talking, stop typing, stop scrolling. Feel your feet on the floor, drop your shoulders, relax your jaw, and take three slow breaths—in for four, out for six. In that moment say to yourself: “You’re here to excite people into successful action. That’s your job. That’s your joy”. In sixty seconds, you reclaim your body, your breath, and your intention, and you become a living demonstration of what grounded leadership looks like.
Second move: own your environment so you can guide others through it. Don’t be a victim of the news; be a translator of it—for your family, your team, your community. Study trendlines, not just headlines—read, listen, talk, and think your way into clarity. Ask: “What’s really going on here? What could happen next? What do people need to do about it right now?”. The moment you understand the storm, the storm stops owning you—and you can help others understand it too, which is one of the greatest gifts you can give.
Third move: interpret to win—for impact, not just for comfort. You’re going to get hit like everyone else—cancellations, disappointments, shocks out of nowhere. Your new reflex is this question: “How can I interpret this in a way that makes me better, braver, or more useful to others?”. Treat every crisis as an accelerator of innovation, not an excuse for paralysis. Focus on what fires you up, not what frightens you, and remember: this isn’t about pretending everything is fine; it’s about choosing a story that turns your pain into power and your setbacks into lessons that inspire others.
Fourth move: declare your purpose out loud so people can feel it. My purpose is simple: I excite people into successful action. That’s my North Star, and I say it to myself every morning and before big moments. Your purpose might be to heal, to build, to protect, to inspire, to create, to care, to solve. Whatever it is, name it, claim it, and say it out loud, because people are drawn to someone whose why is alive in their words and actions. If something doesn’t serve that purpose, downgrade its importance; if it does, upgrade your commitment.
Fifth move: train like an athlete so your energy can carry others. Your body is not separate from your mindset—it’s the foundation of it. Sleep, movement, and nutrition are not “nice-to-haves”; they are your resilience infrastructure. When you work out, you’re not just training muscles, you’re rehearsing how you want to respond under pressure. If you can push through one more rep, you can push through one more call, one more meeting, one more tough conversation with someone who needs your strength. You earth yourself through your body so you can show up like a champion when others are fading.
Sixth move: magnetize a community of champions and become one for them. You cannot stay grounded alone, and neither can the people you want to inspire. Intentionally surround yourself with people who challenge you, support you, and tell you the truth with love—and then be that person for them. Reach out when you’re low, not just when you’re flying high, because conversation is one of your most powerful earthing cables. Every deep dialogue brings you back to what matters and creates a field of courage that others can plug into. When you wobble, your community helps you stand tall, and when they wobble, you become the hand that steadies them.
So here’s the call to everyone who wants to make a difference and inspire others through the craziness: become the one who is earthed. Stop and breathe. Own the environment. Interpret to win. Declare your purpose. Train like an athlete. Magnetize champions. That’s how you keep a still heart and a strong mind—and that’s how you become the person whose presence gives others permission to be brave.
The world needs you—grounded, clear, courageous, and intentional about the difference you’re here to make. Wherever you are right now, you are here to turn the craziness into fuel that elevates everyone you touch. Let’s go!
