Success is not about under-promising and over-delivering. It’s about boldly promising what you have to stretch to deliver. So here is my 6-step formula for making the promise that other people want to purchase. Sales Champions inspire their customers by the way they make their promise.

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"This was the first time I had seen Mike Lipkin live and he did not disappoint! Mike had our group of 400+ sales and marketing team on the edge of our seats and waiting for his next brilliant and funny Lipkinism! Not only did he motivate and enlighten our group, he was also very accessible for a one on one discussion after his sessions were complete. Truly an inspiring individual! Well done! Here is the line (low line visual) and this is where we play (way above that line)!"

Jeff Goyette, Sales Leader, Bell Aliant

Amazing feedback from everyone!!!! Thank you for your impact.

Allan P. O'Dette, President & CEO | Ontario Chamber of Commerce

Just a quick note to thank you for a fantastic presentation at our 2010 Customer Development Summit. I couldn’t think of a better way to send everyone home from this week that was ham-packed with training, sharing ideas and fostering a team commitment to growth- both personal and for the company.

The entire group was motivated and energized by your insight, wit and inspiration to bring out our best in everything we do. And your messages fit so well with our corporate direction which asked individuals to be bold and passionate, and to 'act as if this were their company, because it is'.

Maureen Hart, Corporate Affairs, Nestlé Canada Inc.

I wanted to personally thank you for making our day yesterday FANTASTIC!! Your energy, enthusiasm and awesome sense of humour resonated with everyone -- I honestly have never seen so many smiles on their faces at the same time. I will definitely keep you on the top of my list for referrals in the future.

Cheryl Frost, Senior Audit Manager (A), Finance & Revenue Audit Service Team, Ontario Internal Audit Division

"Mike, thanks for doing such an amazing job for us. The day became everything I hoped for and I think we actually managed to turn a few heads. I can honestly say I haven’t had so many “thank you’s” in a long time."

John Clinton, President, Transcontinental Media